Our Vision & Mission
Vision
To be Southern Africa’s foremost pipeline for women in business and leadership — equipping, connecting, and championing them to transform industries and economies.
Rooted in our 45-year legacy, we envision a future where women are not just participants but architects of inclusive growth. Inspired by our Constitution’s call to “inspire and empower,” we measure success by the seats women claim in boardrooms, the businesses they scale, and the generations they uplift.
Mission
To advocate for and champion the development and advancement of women in business and leadership roles through serving as a trusted partner that prepares and supplies industries with a qualified pipeline of women for various economic opportunities
This mission reflects our 2025 Strategic Focus to “prepare and supply industries with a qualified pipeline of women” while honouring our Constitution’s mandate to inspire, empower, develop and advocate for women in the economy.
